For Great Local Marketing, Try These Tips
Here’s a great article from Inc Magazine about local marketing. We could not agree more about these tips and conclusions. If you need help with any of these or want more information, please don’t hesitate to call.
Click here for the article
Biz Tools One To Build New Site for Robeson Community College
Biz Tools One has been selected as the web developer to implement a new design for Robeson Community College. We will be building out a multi-featured site to attract new students for this educational institution. We will also be implementing a feature rich content management system and will be providing the training for their staff to manage their website. We look forward to a new site design being published in early January 2015.
Home Builders Association New Site Design
Biz Tools One developed a new website for the Home Builders Association of Fayetteville, NC. This site has extensive information for consumers as well as members of the organization. Click here to view the site.
Methodist Univ. Campaign For Excellence Site Now Live
The new capital campaign for Methodist University was launched Wednesday Feb. 19. Biz Tools One created a custom website for the campaign. This new site incorporates a “responsive” design allowing scalability on any screen size. You may view the site by clicking here.
Dangerous New Virus Threat
There is a new virus threat circulating the internet called CryptoLocker. It typically comes into your system through an attachment to an email from a legitimate looking source. If you open it, it encrypts all of your data files and requires a payment of $300 in Bitcoin to unlock your files or risk deletion. Please do NOT open any attachments from anyone, even those you know unless you are expecting the attachment. You can view more info about this threat here.
New FTCC Site is Live
The new website, developed by Biz Tools One for Fayetteville Technical Community College is now live. We worked with the college and the content management system developer to implement this new look. Please take a look at http://www.faytechcc.edu/
Holmes Security Gets A New Website
Biz Tools One has worked with Holmes Security of Fayetteville, NC to develop a new look & feel for their website. Holmes Security has been a client for many years and they were ready for a fresh new site. Click here to view the new site.
Google Dominates the Internet
Everyone knows Google is big. But the truth is that it’s huge. On an average day, Google accounts for about 25 percent of all consumer internet traffic running through North American ISPs. That’s a far larger slice of than previously thought, and it means that with so many consumer devices connecting to Google each day, it’s bigger than Facebook, Netflix, and Instagram combined. Read more of this interesting article at wired.com – click here.
New Crown Coliseum Site Now Live!
Biz Tools One is pleased to announce the launch of the new dynamic site for the Crown Coliseum in Fayetteville, NC. You can find the site at www.atthecrown.com. This site features a great new calendar of events for all the upcoming attractions at the crown.
Downtown Sanford Association
Biz Tools One is pleased to receive a contract to build a new web presence for Downtown Sanford, Inc. This organization represents the many various businesses in the downtown Sanford, NC area. We are working with the organization to develop and lay out the content for maximum effectiveness.
Behind eBay’s Comeback
The conventional wisdom has been that once decline sets in at an Internet company, it’s irreversible. But that was before eBay’s latest earnings surprise, which sent its stock soaring and had analysts scrambling to raise their projections. “Can Internet companies ever turn around? The answer has been no,” Ken Sena, Internet analyst at Evercore, told me this week. “But now, there’s eBay. The answer may turn out to be yes.” Please read the remainder of this article from the New York Times – click here
Cumberland County School System Site Now Live
Biz Tools One is pleased to announce the launch of a new site we developed for the Cumberland County School System. This project includes new sites for all 88 schools as well. This large project was in development for six months. We built the sites on a WordPress Multisite platform to better enable their staff and individual schools to be able to edit each site. This flexible platform allows us to better accommodate changes and upgrades to the sites over time. You may view the new site at the following link: http://ccs.k12.nc.us/
New Bladen Community College hosting agreement
Biz Tools One is pleased to announce a partnership with Bladen Community College for hosting of their primary school site. We are happy to have Bladen CC on board. They were wanting to expand the capabilities of their website and needed a more robust and full-featured hosting solution. We look forward to working with them on this exciting project.
Google Now – Google’s Answer to Siri
Google has announced their virtual assistant software, their answer to Apple’s “Siri” that took the mobile world by storm with the iPhone 4s. Here’s Google’s official page.
Here’s a good article about it from Business Insider – view article
The big question will be “What’s Next”?
YouTube’s Video Views Are Falling — By Design
Clicks Are Out, Engagement Is In as Video Service Goes Longer-Format to Conquer the Couch – From Ad Age Digital -
YouTube is getting smaller in a metric that used to mean everything: views. Since December, views on YouTube have dropped 28%, and March views are only slightly above what they were a year ago, startling for a site accustomed to breakneck growth.
Click here for full article
9 Beliefs of Remarkably Successful People
Great article from Inc. Magazine – The most successful people in business approach their work differently than most. See how they think–and why it works.
Click here for full article
PR Moss, Attorney – New Site Goes Live
Biz Tools One has created a new site for P.R. Moss – a criminal defense attorney in Fayetteville, NC. Ms. Moss has over 30 years of experience in the field & has her office in the Self Help building in downtown Fayetteville. Please visit her site at www.prmossattorney.com.
Online ad spending surpasses print
For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.
Click here to read the full story
Cross Creek Presbyterian Church Launches a New Site
Biz Tools One has developed a new site for Cross Creek Presbyterian Church in Fayetteville. We’ve worked with Josh Owen, the new senior pastor to develop a WordPress based website that allows them full access to the content for adding/editing pages, photos, documents and links to the site. You can view the new site at www.crosscreekpca.org
River Landing Center Site Goes Live
We are pleased to announce launching of the new site for River Landing Center, LLC. They are a real estate development company specializing in commercial and residential land development. You can view their new site at www.rlc-inc.net.
Biz Tools One Nominated for Small Business of the Year
Biz Tools One has been selected as a finalist for the Moore County Chamber of Commerce Small Business of the Year. Please see the following link for an article in The Pilot about the nominees. We’re excited and honored to be nominated!
Click here for the article
Miles Ahead – New site launched for Miles Washburn
We are pleased to announce the launch of a new website for Miles Ahead. They are a consulting firm working providing sales team consulting, career planning, and greek life consulting. Miles Washburn is the owner. You can find this new site at www.mileswashburn.com.
Google Changing Their Search Results from Sites To Answers
Google is taking the initial steps that will drastically change the web search playing field. They are putting the pieces in place so that search results they render for viewers will incorporate answers to their questions, rather than a list of sites where the viewer might be able to find the answer. We believe this is driven by the wildly successful Siri module included with the latest Apple iPhones – click here for more info. With Siri, the user can ask a question such as “what are the best hamburger restaurants close to me?”, and it will give them a list of the restaurants with directions to each. The user satisfaction with Siri is off the charts and Google has taken notice. There is a great blog post in the Harvard Business Review about this effort and what it will mean. Click here for that article.
You can be sure that Biz Tools One is on top of this trend. We are here to help you with the transition of your site and marketing to make the most of these changing trends. Please contact us if you have any questions or need more information regarding improving your website’s visibility in today’s world.
New website for the NC Downtown Development Association
Biz Tools One is pleased to announce the completion of development for NC Downtown Development Association website. We have worked with this organization since 2003 in design and hosting of their site. This latest iteration is a WordPress based site that allows them full flexibility with the online content management system and many other features. You can visit their site at www.ncdda.org.
Five Things You Should Stop Doing in 2012
Here’s a great article from Harvard Business Review to improve your productivity in 2012. They include:
- Stop checking your email so often!
- Break from the norm with business promotions & customer contacts
- Reduce your reading to the essentials
- Eliminate work that is not worth the hassle
- Deliver what your customers want
Full article can be viewed here: http://blogs.hbr.org/cs/2011/12/five_things_you_should_stop_do.html
New Website for McCoy, Wiggins, Cleveland, & O’Conner, LLC
The new site we have developed for McCoy, Wiggins, Cleveland, & O’Conner, LLC – a law firm here in Fayetteville, NC is now live. You can see the website here: www.mccoywiggins.com
This law firm has a long-standing history in Fayetteville. Their site design reflects that tradition and reputation. Congratulations to McCoy Wiggins on their new site!
Twitter Changes Their Interface
Twitter, it is a-changing again. The microblogging service unveiled a new version of its online interface Thursday, with a focus on simplifying the design and making the service easier to use. The new look will roll out on the website in the next few weeks, but it’s available now at Twitter’s mobile website, along with a just-updated Twitter app for iPhone. (The Android app has been updated, too.) The company says it’s “working on updates for other apps, such as Twitter for iPad,” but makes no mention of the Twitter client for Mac.
Click here to read the full article
Cross Creek Presbyterian Church Contracts with Biz Tools One
Josh Owen, the new pastor at Cross Creek Presbyterian Church in Fayetteville has selected Biz Tools One to build their new website. We are pleased to have them on board & look forward to building a great website for their church.
Starbucks Takes Nine Million Mobile Payments
Starbucks customers apparently are finding buying via mobile as addictive as the company’s coffee.
Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile.
Click here to read the full article
Cumberland County Schools Site Development
We are pleased to report that Biz Tools One has received the contract to build a new website for the Cumberland County School System. This will replace their existing site. We will also be building structured modules to allow them to develop and maintain new sites for all 88 schools in the Cumberland County System. Read more
CFCDD New Site Design
Biz Tools One has developed a new website for Cape Fear Center for Digestive Diseases. Originally established in July 1989, located in the heart of Cumberland County their Fayetteville office also serves patients in the five surrounding counties. You can see their website at: www.cfcdd.com
Highland Presbyterian Church
Highland Presbyterian Church of Fayetteville, NC has contracted with Biz Tools One for development of a new web presence for their organization. We have the initial design complete and are currently loading the content. We hope to be live with the site by early December.
Americans Viewed 42 Billion Videos Online in October, 2011
Internet users in the United States watched more online videos in October than they ever have in a one-month time span.
Click here to read the story
How do people look at your Facebook page?
Here’s an interesting article on a study done by EyeTrackShop on how people scan a Facebook page.
Click here for article
B & G Organics selects Biz Tools One for their new website
B & G Organics of Fayetteville/Pinehurst has selected Biz Tools One Website Design to build their new site and e-commerce platform. They produce several lines including soaps, bath salts, lip balm, and other products. Their products are formulated with only the finest natural or organic ingredients. We welcome B & G to the Biz Tools One portfolio & look forward to completing their new site in the near future.
Town of Erwin to upgrade their website
Biz Tools One is implementing a new design created by Lynn Advertising Design (www.lynnad.com) for the town of Erwin, NC. We will be building a WordPress platform for them so they will be able to administer their website through a state of the art online content management system (CMS).
Top Facebook Pages – Product Name Brands
The top Facebook pages by total number of fans is displayed in the link below. School is still out on whether or not these brands are engaging those fans with constant interaction.
Top Facebook Pages for brand names
Keeping Your Content Fresh – It’s important!
Here’s a great post from Google about keeping your content fresh on your website if you expect good rankings:
Click here for article
6 Things Jeff Bezos of Amazon Knew
Here’s an interesting article about the insights of Jeff Bezos, the founder of Amazon, and what he knew back in 1997 that made his business wildly successful. We can all learn from these thoughts.
Click here for the article at Forbes.com
Google Announces Google+ for Business
Google announced last week that they had opened up Google+, their answer to Facebook, such that businesses could set up profiles. Previously, only individuals could create profiles. We are quite sure that Google will place significant emphasis on the Google+ presence of companies when weighing that company’s website and how it ranks within the search engine.
Here’s a site highlighting some of the major corporations and their presence on Google+ after only a few days: click here
Please give us a call if you need more information or help in setting up your Google+ account.
Scam Alert – Google Ranking Promises
We frequently receive inquiries from website owners regarding offers to get them ranked on the first page of Google. There are legitimate businesses that offer these services, but the majority of these solicitations are misleading. While they may get your website on the first page of search results for a particular phrase, is it a phrase that is frequently used by potential visitors?
There are often hundreds of terms that people type in to find a business, and some terms are more valuable than others (more frequently used to search = more visitors). There are only 2 ways to get on the first page of Google: 1) Google’s paid ads (the listings you see to the right and top of your search results), 2) placement within Google’s natural results. Paid ads can be useful but offer no long-term benefit. Ensuring placement within Google’s natural results is a long-term effort – Search Engine Optimization (SEO) – and is based on identifying and targeting key phrases.
Please call us at 910-630-1440 if you have any questions or would like us to help you in getting better visibility for your website.
Is Your Website’s Content Original and Updated?
At the end of February, Google began implementing a significant change in its ranking criteria regarding the quality of content on a website, which has negatively affected many websites. Websites containing pages that do not have enough content, duplicated content, or poorly written content have experienced a drop in Google rankings.
Biz Tools One can assist site owners by offering a variety of methods to add “fresh” content to a website, such as latest news, FAQs, calendar of events, blogs, featured clients, and RSS feeds that pull from industry-related news or a Facebook profile. We can also create random rotations of FAQs or tips, so site owners do not have to edit the site as frequently.
Website Address Registration and Search Engine Ranking
Each website address on the internet is essentially “rented” annually, with the rent being a small registration fee. Registration fees can be paid up to 10 years in advance. Google places some value on the length of a website’s registration – as spam sites come and go, a website address reserved for multiple years typically signals a higher-quality website.
Contact us if you would like to extend your website’s registration. In addition to the search engine ranking benefit, advanced registration eliminates the need to remember to register annually and slightly reduces the total registration costs.
Free Photo Editing Tool
Many businesses have the need to make simple changes to photos but do not need expensive and complicated graphic design software. Irfanview is a free tool that offers a wide range of image editing options. It is easy enough for beginners to quickly learn and also contains additional features for more advanced users. You can find it at: www.irfanview.com
Free and Easy Tool to Shorten Website Addresses
Google now has a quick tool to shorten web addresses. Go to http://goo.gl/ and 1) enter the website address, 2) press “Shorten” and 3) copy new web address from the right of the “Shorten” button. This tool is great for condensing very long web addresses you want send in emails that just don’t fit. It can also be used in blog posts, social network posts, and anywhere else you might need a condensed posting. Note: We used the shortener in the post below for our Google Maps page.
Online Reviews – “Show the Love”
Why not show some love to a favorite business? Customer Reviews are critical to a business’s online reputation, but most often they are only left by the unhappy – resulting in an inaccurate picture of a business. There is no better modern “thank you” than a positive online review.
Where is the best place to leave an online review?
Google Maps listing for the business (see Biz Tools One’s Google Maps listing, http://goo.gl/ZLbSj for an example).
On the listing for the business you want to review, 1) scroll down to the reviews section, 2) look for the “Been Here? …” link, 3) if necessary, create a Google account (quick and easy), 4) leave an honest review WITH SPECIFICS (NOT generic reviews like “they rock!”)
How to Simplify Too Many Email Addresses
This month’s time saver tip: Investigate webmail options to consolidate multiple email accounts and/or to check email from multiple devices. There are options that allow 2 or more accounts to be accessed with one log-in. If you need more portability, consider installing an app on your mobile phone that allows you to easily communicate from anywhere.
Need help? Biz Tools One can help you discover and implement your options – even directions on setting up your mobile devices if needed.
Scam Alert – Telephone Calls Regarding Online Directories
While there are many legitimate online directories, there are also scam artists using a variety of tactics that range from hijacking a legitimate directory listing to “verifying” your business info and then billing you for a listing in a low-quality directory. To avoid being “taken,” beware of any unsolicited calls attempting to update your business, including those claiming to be Google – request these callers send any information for directory updates/listings to your mailing address.