Scam Alert – Google Ranking Promises

We frequently receive inquiries from website owners regarding offers to get them ranked on the first page of Google. There are legitimate businesses that offer these services, but the majority of these solicitations are misleading. While they may get your website on the first page of search results for a particular phrase, is it a phrase that is frequently used by potential visitors?

There are often hundreds of terms that people type in to find a business, and some terms are more valuable than others (more frequently used to search = more visitors). There are only 2 ways to get on the first page of Google: 1) Google’s paid ads (the listings you see to the right and top of your search results), 2) placement within Google’s natural results. Paid ads can be useful but offer no long-term benefit. Ensuring placement within Google’s natural results is a long-term effort – Search Engine Optimization (SEO) – and is based on identifying and targeting key phrases.

Please call us at 910-630-1440 if you have any questions or would like us to help you in getting better visibility for your website.