YouTube’s Video Views Are Falling — By Design

Clicks Are Out, Engagement Is In as Video Service Goes Longer-Format to Conquer the Couch – From Ad Age Digital –

YouTube is getting smaller in a metric that used to mean everything: views.  Since December, views on YouTube have dropped 28%, and March views are only slightly above what they were a year ago, startling for a site accustomed to breakneck growth.

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